Chris Turner's headshot left-aligned on a gold tessellated background
Chris Turner's headshot on a gold tessellated background

A message from your market president

West Michigan is rife with possibility — creativity and innovation combined with grit and resilience. Your local First Financial Bank is made of Michiganders through and through, and we are invested in this region. We offer vast financial experience and a family of companies that provide cutting-edge knowledge in sophisticated niche products. Reach out today to learn how we can support your business goals.

Chris Turner
Commercial Regional Market President
West Michigan

Hear from our clients

Community philanthropic initiatives

Jandernoa Entrepreneurial Mentoring

An organization dedicated to delivering quality mentoring to strengthen and enhance West Michigan's business leaders. Through a careful and deliberate selection, JEM utilizes a matching process that seeks the right fit with a mentor so that mentees will gain the advantage of our mentor’s experience, insight, and empowerment. Our mentors gain the enjoyment of relating with a leader of a company and assisting in the tough decisions that come along with growing a business.

Portage Education Foundation

This foundation helps students and teachers in the Portage Public Schools community through scholarships, innovative pilot programs, teacher recognition, and fundraising to directly support students and teachers as needed. By investing in educators and learners, the future of Portage remains bright.

Meet the team

Meet our team serving West Michigan's commercial businesses.


Investments & Wealth Institute (The Institute) is the owner of the certification marks “CIMA,” “Certified Investment Management Analyst,” “CPWA,” and “Certified Private Wealth Advisor.” Use of CIMA, Certified Investment Management Analyst, CPWA, and/or Certified Private Wealth Advisor signifies that the user has successfully completed The Institute’s initial and ongoing credentialing requirements for investment management professionals and/or wealth advisors.

Yellow Cardinal Advisory Group, a division of First Financial Bank, provides investment advisory, wealth management, and fiduciary services. Yellow Cardinal Advisory Group does not provide legal, tax, or accounting advice. The products and services made available by Yellow Cardinal Advisory Group are: not deposits, not insured by FDIC or any government agency, not guaranteed by the financial institution, subject to risk, and may lose value.