Skyline of Grand Rapids, Michigan at sunset
Skyline of Grand Rapids, Michigan at sunset

here for you and your business, West Michigan

We put your success and prosperity first. We’re West Michigan locals and understand the unique opportunities in the region.  With robust experience in industries from logistics and manufacturing to agribusiness and technology, our complete banking suite offers everything from lending and treasury services to wealth management tools, to employee banking, and all the essentials in between. 

Your local team
Value prop message wheel listing services

Your goals, your timeline. We're here for you.

Our "secret sauce" is the holistic services that provide the right solutions at the right time to power your goals. Services include:

A message from your market president

Reach out to our dedicated team of local bankers to discuss how we can help you meet your goals.
- Chris

  • Commercial Regional Market President

Chris Turner

West Michigan is rife with possibility — creativity and innovation combined with grit and resilience. Your local First Financial Bank is made of Michiganders through and through, and we are invested in this region. We offer vast financial experience and a family of companies that provide cutting-edge knowledge in sophisticated niche products.

We get deals done

Creating opportunities for clients and communities to thrive

We’re committed to doing what’s right for our clients and our West Michigan community. Through volunteerism, workforce development, financial wellness, and access to homeownership, we invest in the people and neighborhoods we serve every day.

Learn more about our Corporate Social Responsibilty.
  • Term loan and revolving line of credit

Industrial Machinery Manufacturing

  • Construction Loan & Line of Credit with full depository & cash management provider relationship

Healthcare Facility

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Our family of companies

Bannockburn Capital Markets

Bannockburn is a capital markets trading firm specializing in foreign currency, exchange rate, and commodities advisory and execution services.

Summit Funding Group

Summit Funding Group provides comprehensive leasing and financing solutions designed to help your business grow.

Yellow Cardinal M&A Services

With 150+ years of investment banking experience and a 100% focus on middle market companies. Our services include sell-side advisory, buy-side advisory, and equity and debt capital advisory.

Yellow Cardinal Personal Services

Yellow Cardinal is a premier wealth management and advisory organization that specializes in helping you build, protect, and transfer wealth.

Meet the team

Meet our team serving West Michigan's commercial businesses.

Investments & Wealth Institute™ (The Institute) is the owner of the certification marks “CIMA,” “Certified Investment Management Analyst,” “CPWA,” and “Certified Private Wealth Advisor.” Use of CIMA, Certified Investment Management Analyst, CPWA, and/or Certified Private Wealth Advisor signifies that the user has successfully completed The Institute’s initial and ongoing credentialing requirements for investment management professionals and/or wealth advisors.

Yellow Cardinal Advisory Group, a division of First Financial Bank, provides investment advisory, wealth management, and fiduciary services. Yellow Cardinal Advisory Group does not provide legal, tax, or accounting advice. The products and services made available by Yellow Cardinal Advisory Group are: not deposits, not insured by FDIC or any government agency, not guaranteed by the financial institution, subject to risk, and may lose value.

Yellow Cardinal M&A Services, Inc ("Firm"), offers business succession planning services and merger and acquisition advisory services and is not a registered broker-dealer. The firm operates under an exemption from broker-dealer registration, as it relates to M&A advisory activities involving privately held companies. The Firm does not provide legal, tax, or accounting advice. Services made available by the Firm are:

Not insured by the FDIC, not a deposit or other obligation of, or guaranteed by First Financial Bank, or any government agency, and may involve restricted securities which are subject to investment risk including possible investment loss.

First Financial Bank dba Yellow Cardinal Private Client offers a suite of private banking services, including deposit accounts, lending solutions, and investment offerings. Availability of products and services may vary based on client eligibility and market. Full details are available in product documentation or by contacting your private banker. Important Information:

  • Deposit products are FDIC -insured up to applicable limits.
  • Loans and credit products are subject to approval. Terms and conditions apply.
  • Investment products are not FDIC -insured, may lose value, and are not bank-guaranteed.

Investment recommendations are based on individual client profiles and risk tolerance. This is not a solicitation to buy or sell any financial product. Information presented herein is for informational purposes only. Past performance is not indicative of future results. Please consult your private banker or a wealth advisor for details, including risks, product features, and regulatory disclosures.