Crafted to serve complex banking needs

The products, skills and knowledge to guide you on your wealth-building journey. Whether you've built a practice or business, or are managing a legacy, First Financial Bank private banking provides ready access to the trusted advisors with extensive experience you need to continue on your journey.

Young couple reviewing documents with female financial advisor

Whichever path you're on, we'll help you get there

Commercial entrepreneur

You built your own dream from scratch or purchased an enterprise and made it great. Now let your Yellow Cardinal team's wide range of skills and deep financial knowledge help you take the next step – from transition to starting up a new venture.

Established professional

Your career is built on knowledge, loyal clients, and determined effort. Whatever stage your career is in right now – buying in, building up, or transitioning out – our private banking team is right there with you as the trusted partner you need to make it happen.

Family legacy

The family wealth you manage requires careful nurturing. Your Private Banker serves as your advocate, your point-person to our impressive team of specialists. The insight they bring helps you navigate the complex financial environment, arrange philanthropic gifts, and position your family for long-lasting prosperity.

Financial success for today and tomorrow

We get to know your immediate needs, your long-term aspirations, and even offer business advisory services. Our goal is to deliver the products and strategies you need to realize your dreams.

Banking and Strategic Credit

Enjoy easy access to your key cash accounts when it comes to checking, money market, and savings. Even if your borrowing needs are complex, our lending team can help find the right options for your unique situation, from HELOCs to Liquid Asset Lines of Credit.

Wealth Management with Yellow Cardinal Advisory Group

Get financial planning across the board including insights for managing family wealth. Your banker is ready to connect you to the right products and advisors.1

Business Services

We help assess your financial position, analyze risks, maximize your personal benefit and reduce liabilities. Yellow Cardinal Business Succession Services also offers ways to transition your business, including services from our Yellow Cardinal Mergers and Acquisitions team.2

Trust and Estate Planning and Risk Management

Whether you're inheriting, transitioning or passing on wealth, we have the knowledge and professionals you need to speak with. From trust services to risk management we can help you avoid the pitfalls inherent in business ownership and complex financial holdings so you can limit exposure and rest easy.1

Start the conversation today.

If you need any assistance, or if you want to make sure you're on the right track, don't hesitate to reach out. We'll get you in touch with a private banker to help.

Whether you're ready to transition out of your business venture, monetize the impressive gains you've made, or share your generational wealth, we can deliver the financial guidance and big picture focus you need.

Let's get started.

Get the service, products, and attention you deserve as a private banking client. Complete the form here to tell us about yourself and your goals. We look forward to working with you.







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Contact us to learn how to qualify for private banking relationships and benefits by either submitting the form on this page or by calling 1.844.897.1096.

All loans are subject to approval.

All deposit accounts are subject to the Terms and Conditions, Special Handling/Electronic Banking Disclosure of Charges, and possibly other disclosures.

1 Yellow Cardinal Advisory Group, a division of First Financial Bank, provides investment advisory, wealth management, and fiduciary services. Yellow Cardinal Advisory Group does not provide legal, tax, or accounting advice. The products and services made available by Yellow Cardinal Advisory Group are:: Not Deposits, Not insured by FDIC or any government agency, not guaranteed by the financial institution, subject to risk, and may lose value.

2 Yellow Cardinal M&A Services, Inc ("Firm"), dba Yellow Cardinal Business Succession Services, offers business succession planning services and merger and acquisition advisory services through the SEC registration exemption outlined in Section 501 of the Consolidated Appropriations Act of 2023. The Firm is a subsidiary of First Financial Bancorp and affiliate of First Financial Bank, Yellow Cardinal Advisory Group, and Yellow Cardinal Corporate Finance, LLC dba Yellow Cardinal Mergers & Acquisitions, a federally registered broker-dealer and member FINRA/SIPC. The Firm does not provide legal, tax, or accounting advice. Services made available by the Firm are: not insured by the FDIC, not a deposit or other obligation of, or guaranteed by First Financial Bank, or any government agency, and may involve restricted securities which are subject to investment risk including possible investment loss.